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Initial research

When you go shopping
Enter the door of fast fashion brands such as Zara and H&M
Have you thought about it
We who are addicted to daily outfits
Old clothes are thrown away
What impact did it have?

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The fashion industry, currently the world's second-largest polluter, is second only to the petrochemical industry in harm.

According to the United Nations forecast, if the global population reaches 8.5 billion by 2030, human consumption of the fashion industry will surge from 62 million tons to 102 million tons-this also means that the fashion industry is increasing resource consumption and labor input. And pollution emissions may quickly overtake the petrochemical industry and occupy first place in the pollution rankings.

The fashion industry is creating huge pollution you can't imagine.

One of the most prominent problems is the fashion garbage piled up by abandoned clothes in today's fast fashion and excessive consumption.

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The amount of fashion trash may exceed your imagination:

Every year, more than 150 billion pieces of clothing are abandoned in the world, enough for everyone on the planet to change 20 new clothes each year; fast-moving fashions that can only be "popular" for about 35 days, which generate 400% more carbon emissions than traditional products. According to data from the China Circular Economy Association, in my country alone, more than 26 million tons of old clothes are thrown away every year.

There are often two ways to dispose of this fashionable garbage: landfill or put it into an incinerator.

Most of the old clothes that are buried in the landfill need hundreds of years to be degraded, and the chemicals in them will gradually pollute the soil and groundwater, causing serious pollution; and the toxins produced by burning the clothes will be released into the air.

In addition to clothes discarded by consumers, FMCG brands themselves also accumulate huge stocks each year waiting to be destroyed. According to an accusation from a Danish TV show called "Operation X", H&M has been burning unsold clothes through an incinerator of its own since a 2012-an average of 12 tons per year!

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So we did some investigations based on this phenomenon

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